Stetson, ever evolving and timeless.

As it did in 1865, Stetson today embodies the resourceful, authentic, and diverse American spirit. Rich in history, the story of Stetson hats continue in step with the journey of America.

“Be curious and never miss a new trend from Stetson.”

The Story

Founded in 1865, Stetson was born from the spirit of the West and grew to become an American icon. John B. Stetson’s friendly gesture towards a wayward traveller on the new frontier gave birth to what is now known, the world over, as the “cowboy hat.” Ever since, Stetson has been a global leader in headwear, a trusted household name around the world, and has become standard equipment for rugged cowboys and western aficionados everywhere.

Stetson continues to create quality products that are built to last and have deep roots in the American tradition. We have a strong appreciation for objects that are made well and products that get better with age. We still craft our hats using much of the same techniques as old John B. did over 150 years ago – with an eye towards meeting the needs of the future generations of frontiersmen, pioneers, industrialists, and enthusiasts. 

“We strive to provide an authentic American experience and tip our hats to great legends in the making.”

Modern Stetson hats and caps for city wear stay faithful to the classic hat types – Fedoras, Trilbies, Panamas and Porkpie hats styled in their own way.  The Newsboy and traditional flat cap are also given the Stetson individual twist nearest to the popularized Peaky Blinders trend. Stetson summer hats have a little edge to their styles as well, giving you a great look in different straws whether you like vintage 50’s or 60’s, beach boy or city street style.

M/V's collection of Stetson flat and newsboy caps for winter 2019.


VitaFelt hats, which are exclusively available from Stetson, are especially durable and hardwearing hats that win people over through exceptional comfort. As these hats are made from premium sheep’s wool, they meet the needs of even the toughest outdoor enthusiasts. Thanks to their integrated UV filter and water-resistant qualities, these crushable hats, which can also be rolled up, protect you from harmful sunshine. VitaFelt can adjust to different temperatures to ensure a pleasant feeling on your head during different weather conditions.

All M/V stores stock a seasonal variety of flat caps, Newsboy’s and Vitafelt casual all-weather fedora hats.  We also have their more fashion-based smaller city hats in woolfelt and Vitafelt as well as a fun collection of straw hats in the summer.